Uplift
2021
Strength training isn’t just for bodybuilders—it’s essential for us all. Yet, a large proportion of society associate it with; danger, unapproachability and masculinity. There are many mental and physical health benefits of strength training for women which are uncommonly known. After menopause, women’s oestrogen decreases which leads to the bodies bone density and muscle mass to become weaker. Strength training can tackle this as it increases bone density, muscle strength and promotes hormone balance. Lifting weights also improves blood circulation, confidence, boosts metabolism and and can help to tackle general anxiety disorder. Uplift is a campaign I created for my graduate project which aims to break the stigma around strength training for women, encouraging more women over 50 to get involved by by highlighting the health benefits and rebranding it as fun, approachable, and accessible.
Branding
Campaign
UX Design
UI Design
Motion Design
Print Design
Uplift Identity

Uplift Print Campaign

Uplift Print Campaign

Uplift Promotional Video
Uplift Instagram (left)
Uplift Website, Trainer Finder Page (right)
Uplift Website Walkthrough
Uplift Merchandise

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